art direction  pinl.png

for the below, I managed the projects from ideation to production, designed layouts of spreads (ADOBE CREATIVE SUITE), managed shoot & VIDEO PRODUCTION & more.

 

CLIENT : ZOE GOES/1 BAG TRAVEL WARRIOR

WORK: CREATIVE / ART DIRECTION, SHOOT PRODUCTION & WEBSITE CREATION.

 

CLIENT : PAQ APP

WORK: ART DIRECTION OF EMAIL MARKETING CAMPAIGNS AND UI/UX DESIGN OF WEB & MOBILE APP.

WITH THE DESIRE TO PREPARE FOR THEIR UPCOMING LAUNCH, I ART DIRECTED A MARKETING CAMPAIGN & CONSULTED ON THEIR MOBILE APP UI/UX. THE GOAL HERE WAS TO CREATE A VIBRANT AND ENGAGING CAMPAIGN FOR THEIR EARLY ADOPTERS.

VISIT PAQAPP.COM

 

Client: Body Mechanic Training

Work: Art Direction, Web & App Development

“We needed new imagery and new direction for our brand that caters to our high end clientele & pro athletes and Whitney whipped up a concept and art directed from NYC while we were in Miami.”

- Aaron Sherman, FOUNDER

 

CLIENT : DSIV, LIGHTING DESIGNER & SCULPTOR

WORK: ART DIRECTION, WEB DESIGN & CREATION, CAMPAIGN CREATION, PHOTO SHOOT PRODUCTION

I CREATED & DEVELOPED A BOLD BRAND IDENTITY FOR THIS DESIGNER WHOSE PRODUCTS ALREADY HAD AN INCREDIBLE DESIGN AESTHETIC THAT WASN’T BEING EMPHASIZED.

VISIT WWW.DANSHAUGHNESSYIV.COM

 
 
Michel+Men8689+(1)+copy.jpg

client: MICHEL MEN

Work: Art DirectioN, Shoot & video Production, CAMPAIGN CREATION, Email Marketing, social media marketinG, PACKAGE/PRODUCT DESIGN

to raise funding within a day, I focused on CREATING engaging AND powerful imagery for this accessories brand.

VISIT WWW.MICHELMEN.COM

 
 

Client : Downtown Magazine

Work: Art & Creative Direction. Shoot Production, location scouting, styling.

Where: Print and Digital

The NYC based magazine wanted to visually be more connected to it’s ‘DOWNTOWN’ name. This work included a complete creative overhaul. I creative directed all of the editorial content for print & digital. I selected AND booked A-list talent & photographers for their covers. I also produced their shoots to ensure the direction remained strong and consistent.

 
 

.

RClient: ACTOR MATT LETSCHER & ford modeling agency

Work: art direction, Shoot Production, casting, styling

 

clients: Actor Diego Klattenhoff x Marc Forgione for editorial features.

WORK: ART DIRECTION, CASTING/BOOKING, STYLING, EDITORIAL DESIGN

 
 

Client: PEOPLE Magazine

Work: Art Direction, Shoot Production including Casting and Photographer Bookings.

Created a more gritty image of one of HBO’s most iconic characters, Chris Noth from ideation to conception.

 
 

Client : cause water, A NON PROFIT FOR ENDING THE DEFORESTATION CRISIS IN HAITI

Work: art direction, water bottle design done as a college sophomore.