for the below, I managed the projects from ideation to production, designed layouts of spreads (ADOBE CREATIVE SUITE), managed shoot & VIDEO PRODUCTION & more.
CLIENT : ZOE GOES/1 BAG TRAVEL WARRIOR
WORK: CREATIVE / ART DIRECTION, SHOOT PRODUCTION & WEBSITE CREATION.
CLIENT : PAQ APP
WORK: ART DIRECTION OF EMAIL MARKETING CAMPAIGNS AND UI/UX DESIGN OF WEB & MOBILE APP.
WITH THE DESIRE TO PREPARE FOR THEIR UPCOMING LAUNCH, I ART DIRECTED A MARKETING CAMPAIGN & CONSULTED ON THEIR MOBILE APP UI/UX. THE GOAL HERE WAS TO CREATE A VIBRANT AND ENGAGING CAMPAIGN FOR THEIR EARLY ADOPTERS.
Client: Body Mechanic Training
Work: Art Direction, Web & App Development
“We needed new imagery and new direction for our brand that caters to our high end clientele & pro athletes and Whitney whipped up a concept and art directed from NYC while we were in Miami.”
- Aaron Sherman, FOUNDER
CLIENT : DSIV, LIGHTING DESIGNER & SCULPTOR
WORK: ART DIRECTION, WEB DESIGN & CREATION, CAMPAIGN CREATION, PHOTO SHOOT PRODUCTION
I CREATED & DEVELOPED A BOLD BRAND IDENTITY FOR THIS DESIGNER WHOSE PRODUCTS ALREADY HAD AN INCREDIBLE DESIGN AESTHETIC THAT WASN’T BEING EMPHASIZED.